That’s correct, the iconic concealer from Tarte Cosmetics has *finally* made it to Canada, and it brought some friends.
Gone are the days of driving two hours across the border to buy a tube of Shape Tape from the USA (which is exactly what I did when it first launched, just so I could create a Tarte Shape Tape review post). Canadians can now purchase Shape Tape products from Sephora stores and online.
I have to start by talking about the Tarte Shape Tape concealer, the star of the show. I loved this concealer when it first came out and over the years people have tried to convince me that other brands make better concealer, but in my opinion, nothing has topped Tarte.
Each tube contains 10ml of product and it has a huge and fluffy doe foot applicator.
In my post a few years ago, the style was to slather your concealer on in a heavy triangle shape (remember when we all did that?) and then blend it out. But these days the trend is to go light, so the before and after shots below are a fairly light application.
In the photo above, I applied the Tarte Shape Tape Contour Concealer in the shade Light to my under eyes, eyelids and the blemishes on my chin. The blemishes disappear and it really neutralizes the colour of my eyelids (although I’m not a fan of concealer on the eyelids if I’m planning on wearing eyeshadow – I much prefer an eye primer). The photo below shows just how well the concealer helps neutralize my blue under eye – even with a light application of the product.
Four years later, and the Tarte Shape Tape Contour Concealer is still my #1 go-to concealer and no one can tell me otherwise.
Along with the concealer comes some additions to the Shape Tape family:
- Tarte Shape Tape Stay and Spray Setting Spray
- Tarte Shape Tape Glow Wand
- Tarte Shape Tape Base Tape Hydrating Primer
- Tarte Shape Tape Glow Powder
- Tarte Shape Tape Setting Powder
So what are you waiting for? Get some Shape Tape in your life!