Wet n Wild Dewy Foundation – Review, Swatches, Before and After

Happy Wet n Wild Wednesday!

wet n wild dewy foundation

A few years ago Wet n Wild released the PhotoFocus Foundation, which I’m a fan of. Since then they have released a dewy version of that foundation, which I’ll be sharing with you today.

The Wet n Wild PhotoFocus Foundation (Dewy) comes in identical packaging to the original formula. The dewy foundation is said to hydrate and smooth complexion for a luminous finish and provide buildable coverage for normal to dry skin.

It comes with the same paddle applicator, but the only difference is that the dewy formula contains 28 mL of product where the old formula contains 30 mL of product.

I applied 2 layers of the foundation using a damp Real Techniques Miracle Complexion Sponge, but was only able to achieve light coverage.

wet n wild dewy foundation review shell ivory before and after

Before and after using the Wet n Wild PhotoFocus Foundation (Dewy) in “Shell Ivory”

Finished look using the Wet n Wild PhotoFocus Foundation (Dewy) in “Shell Ivory”

Unfortunately, this foundation was a big “no” for me. It might be because it isn’t made for my oily skin type, but I couldn’t get it to deliver on the coverage front well before oil started producing (I applied it on a clean face) – and because it didn’t have good coverage on areas of my face that were pretty even, it did not stand a chance on areas that had discolouration like under my eyes. I thought that applying a second layer of the foundation would help the coverage, but it kept sheering out. The dewiness faded away as the day went on with the foundation completely disappearing on oily areas like my nose, forehead and chin after 4-5 hours of wear. The smell was another thing I noticed – I remember people mentioning the smell of the foundation when the original formula came out, but it wasn’t noticeable enough to bother me. The dewy formula, however, had a pungent and sour smell right out of the bottle.

wet n wild dewy foundation review shell ivory old formula

While I use Wet n Wild products all the time, I won’t be using the dewy foundation again – I’ll be sticking to the original formula.

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1 Comment

  1. Claudia
    July 17, 2023 / 10:11 pm

    Thanks for all your reviews! Maybe it is the oily skin because I have pretty normal skin (not dry or oily), but I have redness from rosacea and this foundation gives almost total coverage and doesn’t wear off. I love it and get compliments almost every time I wear it, which is unusual but true. It’s as good as, if not better than, Sisley, Armani, and Dior–although they are great too. My shades are either Rose Ivory (Light Cool) or Soft Beige (Light Neutral).

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