Joe Fresh Arrives at Shoppers Drug Mart

Joe Fresh Beauty is now available at Shoppers Drug Mart and Pharmaprix stores across Canada.

Joe Fresh Beauty has arrived at Shoppers Drug Mart, debuting more than 150 new cosmetics products, all under $18, and innovative new formulas that make beauty easy and affordable. The brand’s signature 5 Minute Face makes the daily makeup routine fast and effective, with products that provide beautiful results.

I was introduced to the latest additions to the Joe Fresh Cosmetics line, last week at the preview.  There was makeup, jewelry, beautiful flowers, and delicious snacks.

Chelle (photo cred), myself, and Miranda

Highlights of the night included the highlighting primer (pun intended!), the ergonomically shaped eyeliner pen (easy to hold, and won’t roll away when you set it on the table), the incredibly tasty desserts from Daniel et Daniel, and the freshly made flower bouquets we were each given.  And of course, spending time with my beauty blogger pals!

Here are the brand new Joe Fresh products that you can now find at your local Shoppers Drug Mart.

Long Wear Lip Veil – $12.00
Lip Creme – $12.00
Daily Boost Fluid Foundation – $18.00
Illuminating Primer – $16.00

Highlighter Powder – $8.00, Highlighter Stick – $10.00
Foundation Stick – $16.00, Long Wear Spot Concealer – $12.00
Precision Liquid Eyeliner – $8.00, Matte Liquid Eyeliner – $12.00, Lash Focus Extending Mascara – $10.00
Hydra Lash Nourishing Mascara with Argan Oil – $12.00, Tinted Brow Fix – $12.00
Blush Stick – $10.00


All new Joe Fresh Beauty products will first launch exclusively at Shoppers Drug Mart and Pharmaprix stores, and then make their way to Loblaws, Real Canadian Superstore and Provigo.

Thanks for reading – until next time, toodles! – Shawna

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