Reviews-Day Tuesday ft. Estée Lauder Pure Color Envy Liquid Lip Potion #LipstickEnvy

Good afternoon, friends!  Today’s review is a lip product from Estée Lauder, that you may have seen a sneak peek of in my Estée Lauder Fall/Winter 2015 Preview post.

Click through for product details, swatches, and a review of the new Estée Lauder Pure Color Envy Liquid Lip Potion*.

Estée Lauder and Kendall Jenner celebrate the launch of Pure Color Envy Liquid Lip Potion with a new campaign. A love potion for lips, this liquid lipstick goes on wet, but comes on strong with saturated high-intensity colour.  Finally, a lip color that does it all – NEW Pure Color Envy Liquid Lip Potion, the latest in lip innovation from Estée Lauder. A luxuriously lightweight formula that drenches lips with the rich color intensity of a lipstick, the slip of a gloss, and the plush comfort of a lip balm for lips that are undeniably sultry. Infused with nourishing oils – lips feel luxuriously soft, smooth, and supple. NEW Pure Color Envy Liquid Lip Potion – depth, dimension, and definition all in one stroke.”


  • Fluid Color – Rich color impact gives lips a visibly fuller, more voluminous, curvaceous look.  Features long-wearing properties that maintain color richness and wear for up to 8 hours, lips remain soft throughout the entire day.
  • Potent Effect – Advanced
    True Vision Technology

    ‘Concentrated Liquid’ structural pigments that create rich color,
    definition and volume. A unique
    Release Encapsulated Moisture Complex
    lips’ ability to attract, capture and seal-in continuous hydration.
    This complex also comprises a nourishing cocktail of oils: Avocado
    Oil, Jojoba Oil and Sunflower Oil.

  • Precise Application – Slanted
    and curved tip applicator designed to glide effortlessly – with
    expert precision to define and volumize the silhouette of your lips,
    leaving full, even coverage in one stroke

Here’s a picture I took at the preview event of a couple Estée Lauder Pure Color Envy Liquid Lip Potions.  I definitely think that ‘True Liar’ is a ‘Shawna colour’ – very fall appropriate.

Top to Bottom:  Pierced Petal, Wicked Sweet, Not So Innocent, True Liar.


I got to test out Estée Lauder Pure Color Envy Liquid Lip Potion in ‘Lethal Red’.  The first thing that I noticed, before even swatching was the applicator.  Estée Lauder suggests that you use
the curved tip of the applicator to line lips and create shape. For a
more impactful pout, turn over the applicator and get more Lip Potion
from the reservoir, which holds extra color for those not so innocent
moments.  The curved tip was especially helpful when applying on my top lip, because it really hugged my lips, and made for an easy application below my cupid’s bow (which is the area that I usually have the most trouble with, as far as colouring inside the lines).

‘Lethal Red’ is a very pigmented red, with a slight orange undertone.  When I use liquid lipsticks, I like to apply a thin layer first, let it set, then apply a slightly thicker second layer – this method worked well with the Pure Color Envy Liquid Lip Potion.

 Estée Lauder Pure Color Envy Liquid Lip Potion in ‘Lethal Red’ indoors.
 Estée Lauder Pure Color Envy Liquid Lip Potion in ‘Lethal Red’ outdoors in the shade.
 Estée Lauder Pure Color Envy Liquid Lip Potion in ‘Lethal Red’ outdoors in the sunlight.

The formula appears a bit thick on the wand, but thins out on the lips, to apply evenly.  I could really feel the oils in formula, and it made for a very comfortable wearing experience – my lips have never felt so moisturized, when wearing a liquid lipstick.  The liquid lip potion also showed no sign of feathering outside of my lip line.

The one thing that I did not like about this product was that it transferred onto my teeth.  Three times.   In a 30 minute span.  While sitting and doing computer work.  As much as the liquid lip potion doesn’t transfer outside of my lip lines, it smeared all over my teeth several times, so if you are wearing this product, you might want to carry a mirror, and monitor your teeth – especially if you are wearing it for a night out, as I imagine it might transfer even more if you are talking/moving your lips a lot.  In addition, this product did transfer, when drinking from a glass, so you might want to stick to straws, when wearing this.

NEW Pure Color Envy Liquid Lip Potion will be available at Hudson’s Bay, Sephora and Nordstrom Estée Lauder counters nationwide and beginning September 2015.

That’s all for today, until next time, toodles! – Shawna



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