Estée Lauder is excited to introduce Irene Kim as the brand’s new Global Beauty Contributor. TV personality, social media star and influential beauty voice and now we can add Estée Lauder’s new Global Beauty Contributor.
Those nails! I MUST re-create them – it’s like a negative-space/skeleton-esque mani. Keep reading!
A social media sensation and TV personality at the forefront of the Korean entertainment establishment, Irene is passionate about sharing her take on fashion and beauty with her fast-growing Korean and global social media following. Fluent in English and Korean, Irene Kim was raised in both the United States and South Korea. Her interest in fashion and beauty began when she was a student at New York’s Fashion Institute of Technology, and then grew with opportunities in modeling, styling and digital content creation.
Over the last several years, Irene has captivated an audience around the world with her unique personal style and effervescent personality. Dubbed by Women’s Wear Daily (WWD) as fashion’s “It girl”, Irene hosts popular South Korean fashion and beauty television programs in both English and Korean, including K-Style. She counts top K-Pop artists as friends, starring in their videos which are released around the world, has been hailed by fashion industry insiders and photographed by every media outlet globally for her multi-colored hair and distinctive street style.
Fusing the best of eastern and western beauty tips and techniques, Irene has quickly become an influential beauty voice to an Asian and international audience across her social media platforms. In July 2015, Irene was named Global Beauty Contributor for Estée Lauder, where she will further communicate her passion for beauty by creating engaging beauty content for the brand’s online and social media platforms.
Irene has even shared her favourite, must-have Estée Lauder products:
1. Double Wear Stay-in-Place Makeup Bone 1W1
2. Advanced Night Repair Synchronized Recovery Complex II
3. DayWear Multi-Perfecting Beauty Benefit BB Creme SPF 35
4. Double Wear Stay-in-Place eye pencil in Sapphire
5. Pure Color Envy Sculpting Lipstick in Tumultuous Pink
6. Pure Color Envy Sculpting EyeShadow 5-Color Palette in Defiant Nude
7. Crescent White Full Cycle Brightening Moisture Creme
8. Double Wear Zero-Smudge Lengthening Mascara
9. Little Black Primer
Irene’s got good taste! I swear by the Double Wear Stay-in-Place Makeup (I’m a 1C1 Cool Bone), and how pretty is that eyeshadow palette? Do you share any favouritres with the new Global Beauty Contributor? Let me know in the comments below. And to get the latest news, check out @esteelauder @ireneisgood on twitter and instagram. Until next time, toodles! – Shawna